Recently a colleague posted in a business forum to say that one of her newsletter subscribers had unsubscribed, saying all the grammar mistakes were driving her crazy and she couldn’t stand reading them anymore. That customer may have had an especially strong response, but I have to tell you, it’s not uncommon. My colleague asked why she should worry about grammar, spelling, and even good writing when she knew her product was stellar. She went on to say that it was the potential customer’s loss, not hers and she wasn’t going to change a thing in the way she wrote her newsletters and blog posts. If the products and services you offer are top notch, why should it matter if your blog posts have grammar and spelling mistakes in them? Quite simply, because it matters to your customers, even if they aren’t grammar experts themselves. A well written blog post or newsletter tells your customers you care about detail and how your brand is communicated.
It doesn't mean you have to write as well as Joan Didion or Anne Lamott, but it does mean that you pay attention to detail, proofread, and make sure your copy is clean and presentable. Use the web to help you out - there are tons of resources that you can use when unsure about the use of a particular word or when to use a comma or a semi-colon.
If you decide you simply do not have the time to put into producing clean, concise, and almost-error free written communications, but you still want to deliver it to your customers, it is worth investing the time and money to find a partner who can do the writing for you, in your voice. It is not worth losing customers because your bad copy paints your amazing products with a dark and ugly stain of unprofessionalism. Of course I'd love it if you let me help you tell your story, but what I love even more is a story well told, no matter who is actually writing the words. That's what keeps me engaged with service professionals and products I love and what keeps me coming back for more.
If you really love this topic and want to dig in more, I really love this site for writing tips and advice. It's not beautiful, but it's got some great content. Check it out.