Build Your Skills, Empower Your Business
I get it. I mean I really get it. You make amazing, beautiful things. You want to share them with the world. You want them to sell like hotcakes. You juggle making things with selling things and having a life. And that is enough for any normal human being.
But you're not any normal human being. You're a small business owner. And that means you need to do more and know more than just how to make the beautiful things you make. It probably also means that it doesn't always make sense to pay someone else to do those other things for you (well, except taxes. It probably makes sense to outsource those).
What if I told you I empower artisans and makers with the knowledge and skills to create and implement marketing plans as unique as the work they create? At rates designed to make sense for artisans and makers? Would you be into that?
I offer one-on-one training that will teach you how to use today's powerful marketing platforms (those small places like Instagram, Pinterest, Facebook, and more) and craft a strategic marketing plan that makes sense for your unique business.
I offer individual training specific to your unique needs. Contact me to set up a complimentary initial consultation. We'll talk (or email) about what you make, what you're passionate about, where you need help, and come up with a plan to get you back to doing what you love to do - make amazing things. I offer trainings as short as one hour to longer, more in-depth sessions to help you build your own website, on your own, at an affordable price.
Group Training Series
Over the course of two days, these intensives are a crash course in all the major social media platforms pertinent to artisans and how you can best use them to get your work noticed and, let's be honest, sell more of it! I currently only offer this series by special arrangement only. Please contact me if you'd like to discuss a course series in your area. Investment is $300/person with a minimum of 5 people (maximum of 12 people). Additional charges for travel.
Instagram and Pinterest
Learn how to leverage the two fastest-growing social media channels for your own business. We'll cover topics such as:
- hashtags and learn how to use them to your advantage
- how to create Pinterest boards that get your work noticed (and sold)
- easy tools to create eye-catching graphics people will love
- and more
Newsletters & Building a List
Learn why your email list is the single-most powerful marketing tool you have, how to build it, and how to use it. We'll cover topics such as:
- how to craft compelling newsletters
- using MailChimp and other free (or very inexpensive) tools to market to your ideal audience
- how to build your email list (including how not to violate the all-important canned spam laws)
- and more
Facebook for Makers
Yes, I know (ugh). Love it or hate it, though, Facebook is not going away. Learn how to leverage the social media behemoth for your business without spending all your time on Facebook rather than making things! We'll cover topics such as:
- the latest Facebook changes and what they mean for your business
- what makes sense for your business when it comes to Facebook and spending money
- using the latest tools from Facebook (including Facebook Live)
- and more
Tracking Your Success: using analytics and metrics
All your social media work doesn't mean a lot if you don't know how it's working. Learn how to use metrics to gauge the success or your efforts. We'll cover topics such as:
- Google analytics
- Facebook analytics
- how to measure Instagram and Pinterest success
Putting It All Together: crafting a 12-month strategic plan and editorial calendar
Put everything you've learned from courses 1-4 together to create a plan for an entire year. When you leave class your plan and editorial calendar will include:
- weekly themes
- thematic post ideas for each week
- 12 monthly newsletter topics and content